Join our next WiSB Women’s Hour – a regular opportunity to learn, share and support women and underrepresented genders in synthetic biology!
About this event
The Marketing Advantage: How to promote yourself and your biology-based business
Marketing your product or service will make the difference between success and failure. It’s that simple. Inferior products can succeed at the expense of better ones if they are supported by a stronger marketing programme.
At this session, Richard Anderson will be drawing on his 20 plus years of experience as a communications strategist to give insights and tips on marketing a medical or scientific innovation. Rosheen Caw will be alongside Richard, sharing real-life examples of what has or hasn’t worked in marketing for a successful biotech start-up company.
The session will be followed by a Q/A and an opportunity to break out into further discussions.
Presenter: Richard Anderson, Co-Founder & Managing Partner, Sciad Communications
Richard is the co-founder and managing partner of Sciad Communications, a firm specialising in brand strategy, PR and marketing in life science and healthcare. Before co-founding Sciad Communications, Richard was co-Chair of Burson-Marsteller’s health practice across Europe, the Middle East and Africa. Before that, he was Managing Director of Healthcare PR at Bell-Pottinger. Richard has advised on communications programmes for many clients including Genzyme, Roche, Amgen, GlaxoSmithKline, Nikon, Agilent Technologies and UCB Pharma, in the UK, across Europe and the U.S.
Presenter: Rosheen Caw, Senior Director of European Business Operations, Asklepios BioPharmaceutical
Rosheen is the Senior Director of European Business Operations for Asklepios BioPharmaceutical, inc., a gene therapy company started in 2001. In 2014 Rosheen joined Synpromics Ltd, a start-up Biotech, growing the business until it was acquired by AskBio Inc in 2019. She has a track record of working across boundaries, managing and engaging senior stakeholder and driving change through her pragmatic and open leadership style.
Organisers
WiSB - Connecting and supporting women and underrepresented genders across the world of engineered biology.
Supported by BuiltWithBiology, Potter Clarkson and the Industrial Biotechnology Innovation Centre.