This webinar is an introduction to 'human centred' aspects of product, service and even operational design.

Many of us working in technology led businesses are naturally biased towards seeking out and designing solutions for technical challenges. However, it’s equally important to consider the ‘human centred’ aspect of design, addressing the customer problem to be solved with a strong sense of empathy. In the current challenging environment, companies driven by this genuine sense of empathy combined with an inquisitive nature, are using this unique opportunity to strengthen relationships externally with clients, suppliers, customers and end-users. 

Elaine Baxter is Director of Boutique Innovation.  She helps teams create new products, services, propositions, processes and even new organisational designs.  Utilitising a series of innovation acceleration and user centred design methods along with in-depth industry experience and insight, Boutique Innovation helps teams to think and work differently.

This webinar will be an informal introduction by Elaine with opportunity for discussion and questions.  Hear more about Elaine's industry experience and some case studies of previous programs she has completed with clients.