Ever considered what your customers are really buying from you? Are they buying a product, or actually seeking the service provided by the product? Could you offer a ‘pay per wash’ solution for a washing machine, a monthly subscription service for clothing, or a sports equipment rental option?

Scotland’s drive to Net Zero is encouraging companies to flip their business model upside-down and offer their product as a service, which optimises the use of the material and strengthens the relationship with the customer.

Join Zero Waste Scotland’s webinar to hear from circular economy experts and exemplar companies who are already pursuing this innovative concept.