COMMERCIAL READINESS WORKSHOP

IBioIC member organisations can learn how to build their presence in the market to achieve commercial readiness through a new workshop led by Alix Mackay MRSC.

This workshop is exclusive to IBioIC members and designed for companies that are up to 2-3 years from a commercial launch or in the first two years of revenue generation.  Places are limited to just 10 so we ask for a maximum of two people per membership company to register:

Commercial Readiness Workshop
9am Thursday September 12th
IBioIC offices, Inovo building, 121 George Street, Glasgow G1 1RD

The workshop assumes you have a lean team, limited budget for commercial activities and a big ambition for your organisation.  You’ll leave with focus and practical guidance for how you can begin to grasp the opportunities available to you.  You’ll see the latest evidence, best practice and case examples that demonstrate:

The role of the online platforms in a pre-launch commercialisation plan
The role of building a commercial funnel early for securing future investment and generating early revenue
How to increase your search engine rankings organically without paid advertising
The role of the social media platforms in building your commercial funnel
How to capture interest to help build your database of potential customers and partners
How you can make the most of your existing activities and resources to achieve this

If you are interested in attending this workshop, contact our Business Development Manager judith.huggan@ibioic.com in the first instance.


Specialising in biotechnology and life sciences, Alix Mackay MRSC creates commercial strategies for start-ups and small enterprises.   She combines her commercial leadership experience in the biopharmaceutical industry with the latest best practice in online marketing to show leaders in industry and academia how to prepare for commercial launch and build their presence in the market in a way that aligns to their customers and maximises their resources.  Based in Glasgow, Alix is a professional member of The Royal Society of Chemistry, a member of IBioIC and co-leads the Marketing & Communications for Life Sciences Scotland.